Burberry

Burberry is a British luxury fashion brand founded in 1856 by Thomas Burberry in Basingstoke, England. Initially focused on outdoor attire, Burberry is credited with inventing the gabardine fabric in 1879, a durable, water-resistant material which revolutionized rainwear. The brand is best known for its iconic trench coat, which was developed in the early 20th century, initially for military use during the World War I.

Over the years, Burberry has expanded its product line to include high fashion garments, accessories, and cosmetics. It is particularly recognized for its distinctive check pattern, which has become one of its most copied trademarks worldwide. Burberry has positioned itself in the luxury sector, known for merging traditional British design with modern fashion elements.

The company has made notable strides in digital marketing and sustainability, adopting innovative practices that resonate with a younger consumer base. Currently, Burberry is considered a leading player in the global luxury fashion market, maintaining a strong presence with stores in major cities across the world.