Le Labo

Le Labo was founded in 2006 by fragrance visionaries Fabrice Penot and Edouard Roschi, who sought to disrupt the traditional perfume industry by creating a brand that emphasized craftsmanship, authenticity, and a personalized experience. Both with backgrounds in the beauty industry, Penot and Roschi envisioned a label that would strip away the opulence and mass production commonly associated with mainstream fragrances, focusing instead on the raw artistry of scent creation.

Le Labo’s first boutique opened in New York City's Nolita neighborhood, where the founders introduced their revolutionary concept of freshly blending each fragrance to order in front of the customer. This bespoke approach set the brand apart, as did its minimalist apothecary-style packaging, hand-labeled bottles, and emphasis on transparency. The name “Le Labo,” meaning “the laboratory” in French, reflects the brand’s dedication to the artisanal, small-batch production methods typically found in a lab rather than a traditional perfume factory.

With fragrances like Santal 33 and Rose 31 becoming cult favorites, Le Labo quickly gained a devoted following among discerning perfume lovers. In 2014, the brand was acquired by Estée Lauder Companies, enabling it to expand globally while retaining its niche identity and commitment to quality. Today, Le Labo remains synonymous with a modern, artisanal approach to perfumery, appealing to those who appreciate understated luxury and meaningful craftsmanship.